I had the opportunity last month to record an interview with the new Minister of Citizenship and Immigration Diane Finley.
We discussed multicultural outreach, recognition of foreign credentials and sought to clear up any ignorance floating around about Graves disease.
These ads were released today by the John Tory-led PC Party of Ontario. They are pure endorsement-style advertising where three spots feature three Ontarians singing the praises of John Tory as “a leader”.
First, the good…
The Ontario PC Party is cleverly pairing the “leader” theme with the federal Conservative “Dion is not a leader” advertising. In effect, they are piggy-backing on the success of the ads and the mindset already created for voters by the Dion ads. So, Dion isn’t a leader? John Tory comes in and fills the other half of the statement: “I’m a leader”.
The bad…
The ads are awfully boring and don’t hold the attention of the viewer. There is no hook. The ads are quiet and pensive in their delivery, however, it can come across as dead air. If these ads are to provoke feelings of trust and hope in a leader figure, some music behind the testimonials with some more black and white slides of Tory would help. Give me some french horns!
Here are the ads:
Bahadur
Kathy
Simone
What do you think of the ads? Will they be effective? Do they reach out to the appropriate audience?
A nice plug for Blogging Tories from Tim Powers on Mike Duffy Live.
Tim’s talking about the Dion ringtones / Blackberry wallpaper / Desktop wallpaper that is available for download from Blogging Tories.
Instructions, go to www.bloggingtories.ca on your mobile/blackberry and click on the Dion blackberry link.
Download the MP3 and JPG files. Set the MP3s to your ringtones and throw up a good “Dion is not a leader” pic as your Blackberry background image.
Then, when you’re in committee, or at a meeting, you will get a call and your blackberry will exclaim “Stephane Dion is not a leader”.
When you’re having a steak at Hy’s, you’ll get an email and your Blackberry will play Dion’s “Do you think it’s easy to make priorities” quote.
Get it done…
(there’s some great stuff for desktop users as well… click here browse the content. Be sure to set your MSN messenger profile picture and download the desktop wallpaper!)