Well, I found the Google advertisement attacking Belinda Stronach on her wealth. The above advertisement “Even the playing field” links to Stephen Harper’s oneconservativevoice.ca and the bottom advertisement is the standard Belinda Stronach google ad. It should be noted that both of these ads were displayed when “Belinda Stronach” was googled.
Today I noticed a couple interesting things as I was meandering around the Internet. As I was googling on Google, I noticed some rather savvy/sneaky techniques used by Belinda Stronach, Stephen Harper and Tony Clement. It seems that if one searches for Tony Clement on Google, a Belinda Stronach ad is displayed as a Google advertisement off to the side. Similarly, if one searches Stephen Harper the very same thing happens; plainly and emphatically “Belinda Stronach campaign. Join. Recruit. Vote.” I found this little strategy to be a little amusing and to her campaign team’s credit, very clever. Out of the three, Belinda Stronach has the most polished website, with its very own blog and sophisticated recruitment program. Stephen Harper has a website which is decent in comparison while Tony Clement’s website is so very very basic. More interestingly is the backlash by the campaign team of Stephen Harper in response to the Google campaign of Belinda Stronach. When one googles Stephen Harper there’s the Belinda Stronach ad but under it is a much more interesting ad. It’s an ad that seems to point to the fake internet address “Shesabillionairedamnit.ca” with the tagline which says something like “She’s a billionaire damnit. Click. her. ads. waste. her. money”. When you click on the advertisement it redirects you to the campaign website of Stephen Harper.
Interesting indeed.
I wish that I had gotten a screen shot because when I reloaded the Google search in disbelief, the Shesabillionairedamnit ad had disappeared. Maybe my clickthrough on the google ad had capped-off the ad’s daily spending limit? Anyways, is this a sign that Stephen Harper’s team is feeling a little heat from Belinda Stronach? I wish that I had gotten a screen shot because when I reloaded the Google search in disbelief, the Shesabillionairedamnit ad had disappeared. Maybe my clickthrough on the google ad had capped-off the ad’s daily spending limit? So, a google war between Stephen Harper and Belinda Stronach. We’ll just see how much of an effect these internet campaigns will have on the leadership race.
Oh, and Tony: Really! Please do something about your website!
Today I watched Belinda Stronach jump into the leadership frenzy while I was on campus. Her announcement speech was very good and she handled the following press conference very well.
I must admit, I am very excited about Belinda Stronach’s bid. As a political rookie she brings a fresh approach, face, and sense of trust to the contest for leader of the Conservative Party of Canada.
Many observers had been concerned that as new face, Stronach would be shy on policy and people wouldn’t know where she stands on many political issues. In her announcement, and in her subsequent news conference, she came on strong. There are two fundamental issues for which she will fight: to make Canada into a competitive economic force worldwide (as it should be yet we have much ground to recover) and to get youth involved in the political process (that’s me).
Stronach explained that she believes that policy doesn’t go from the leader-down, it comes from the grassroots-up. Belinda is a believer in grassroots politics! The 37 year-old mother of two is also progressive yet strictly conservative on issues such as keeping marijuana criminalized and handing down tougher sentences on criminals who commit their crimes with guns. So, she’s pro-duck hunter and anti-gun violence… what a concept!
While I consider myself an avid follower of political news and a supporter of the political party, many Canadians do not consider themselves as such. Belinda Stronach brings the much needed flair and electricity to our new party and she’ll cause a lot of people to pay attention. A fellow student, who happened to be watching the announcement on television beside me exclaimed numerous times about how impressed she was with this woman and what she has accomplished. Resigning a lucrative job to serve one’s country is indeed an impressive act.
I believe that she’s got a great shot at the leadership race; her campaign has exploded out of the gates with her jazzy online presence @ belinda.ca. Her website features a section where you can become a Belinda recruiter and keep track of your successes in recruiting for her campaign. Also of note, another example her campaign’s superior web savviness is her placement of google searchword advertisements; type “Belinda” into Google and her ad shows right up!
Combine incredible business success, progressive conservatism, and great media presence and you’ve got Belinda Stronach. She is an ideal candidate to represent many Ontario conservatives.
This will be one to watch…
