This week was the first week back after a break for Canada’s New Government. Climate change was expected to lead the agenda as it seems to be the sole issue on which the Liberals care to define themselves. Conservatives rose to power promising to clean up government after the most significant corruption scandal in Canadian history. The Liberals think that they’ll rise to power cleaning up… Carbon dioxide and water vapour? Canadians have perceived Harper delivering on the Federal Accountability Act while Canadians believe that neither the Conservatives nor the Liberals will deliver on climate change.
In fact, I believe that this underlines a key weakness in Liberal messaging. While polling has shown that the environment is a top priority for Canadians, they’re not about to throw out the government on the issue when they actually go to the polls. If heathcare — an issue which actually has a direct effect on the life and death of Canadians — can be taken off the ballot of the electorate by a couple of weeks of warm weather in Toronto, it would seem that there aren’t any pressing issues that are really on the minds of Canadians. “Environment? Sure that sounds like something I should care about”
Unless a hurricane hits Toronto killing scores of people, the electorate is not about to uproot a government to install the old guard led by a sponsorship-era cabinet minister with no real record on the only issue on which he has chosen to define himself.
That’s why this week’s messaging was so puzzling. At the beginning of this week, a protester braved the freezing temperatures of downtown Ottawa to stretch out to play the part of a sunbathing polar bear. One wonders if the protester only had the suit rented for that day.
Liberals were sporting green ribbons in the House this week,
presumably to show that they care about the environment. Since Dion’s election as Liberal leader, the Liberal website has also incorporated a splash of green. Apparently this is to make it known that our Liberal friends care about the environment so long as the vehicle for their environmentalism is the Kyoto protocol. According to the popular narrative these days, one does not believe in saving the environment if one does not believe in a global, bureaucratic, statist wealth transfer agreement. In fact, one also does not believe in the science of climate change if one does not also believe in such a one world collectivist approach to saving the Earth from certain doom (according to our latest amended models). In fact, while Michael Ignatieff was lecturing the government to meet global Kyoto targets, the green ribbon-clad Ignatieff had his own words thrown back at him when environment minister John Baird quoted Ignatieff questioning Kyoto by saying “nobody knows what Kyoto is or what it commits us to”.
Thursday afternoon, Mark Holland, part of the new Liberal rat pack, had a meltdown (actually he didn’t flinch) when he said on Charles Adlers’ show that a Liberal government would control oil sands development in Alberta. Sacrificing the Canadian economy just because green has become fashionable will have Canadians thinking twice about the Liberal party. (The Liberal Party of Canada is already dead to Albertans).
Earlier on Thursday, Dion had a poor question period performance as he bizarrely stated that Harper was “paralyzing the world” when it came to Kyoto. Somebody ought to proofread Dion’s notes before QP, but I imagine this would be a difficult talk as I hear that Dion is very top-down in his approach and has no time for criticism from his staff.
All in all, a bit of a bizarre week for the Liberals on their climate communications. We heard some whispers about an old Harper letter calling Kyoto a “socialist scheme”, but the Liberals didn’t seem to get any mileage on it.
Why would the Liberals spend this frigid week lecturing the Conservatives on the global warming file (one on which they themselves have a dismal record). Is there really nothing else to talk about? Did the Liberals really spend the week telling Canadians “We got nothing”?
BONUS BAD MESSAGING: Bill Graham demanded Conservative action on Guantanamo Bay, a bizarre request given that Graham was foreign affairs minister in the years after 9/11.
Also, Dion called Harper fat?
