Well, I found the Google advertisement attacking Belinda Stronach on her wealth. The above advertisement “Even the playing field” links to Stephen Harper’s oneconservativevoice.ca and the bottom advertisement is the standard Belinda Stronach google ad. It should be noted that both of these ads were displayed when “Belinda Stronach” was googled.
Today I noticed a couple interesting things as I was meandering around the Internet. As I was googling on Google, I noticed some rather savvy/sneaky techniques used by Belinda Stronach, Stephen Harper and Tony Clement. It seems that if one searches for Tony Clement on Google, a Belinda Stronach ad is displayed as a Google advertisement off to the side. Similarly, if one searches Stephen Harper the very same thing happens; plainly and emphatically “Belinda Stronach campaign. Join. Recruit. Vote.” I found this little strategy to be a little amusing and to her campaign team’s credit, very clever. Out of the three, Belinda Stronach has the most polished website, with its very own blog and sophisticated recruitment program. Stephen Harper has a website which is decent in comparison while Tony Clement’s website is so very very basic. More interestingly is the backlash by the campaign team of Stephen Harper in response to the Google campaign of Belinda Stronach. When one googles Stephen Harper there’s the Belinda Stronach ad but under it is a much more interesting ad. It’s an ad that seems to point to the fake internet address “Shesabillionairedamnit.ca” with the tagline which says something like “She’s a billionaire damnit. Click. her. ads. waste. her. money”. When you click on the advertisement it redirects you to the campaign website of Stephen Harper.
Interesting indeed.
I wish that I had gotten a screen shot because when I reloaded the Google search in disbelief, the Shesabillionairedamnit ad had disappeared. Maybe my clickthrough on the google ad had capped-off the ad’s daily spending limit? Anyways, is this a sign that Stephen Harper’s team is feeling a little heat from Belinda Stronach? I wish that I had gotten a screen shot because when I reloaded the Google search in disbelief, the Shesabillionairedamnit ad had disappeared. Maybe my clickthrough on the google ad had capped-off the ad’s daily spending limit? So, a google war between Stephen Harper and Belinda Stronach. We’ll just see how much of an effect these internet campaigns will have on the leadership race.
Oh, and Tony: Really! Please do something about your website!
Has anyone ever noticed where the bias may lie within a particular news report/article merely by the method in which the reporter describes the government?
If the reporter has a positive bias towards the government they will laud the organization. Conversely, if the reporter has a negative bias towards the government, they will vilify the individual.
For example:
The Liberal government declared today that…
The Harris government announced its policy concerning…
See the difference? It is easier to vilify a person because one can put a face on a target whereas media reporting concerning an unpopular policy by a favoured government is easily distributed across an organization when made faceless.