We need exit polling for Canadian elections

On October 21st, Justin Trudeau was reduced to minority government status with stronger Conservative opposition forming dominant regional representation in the west and a resurgent Bloc Quebecois spoiling the night for federalist parties in Quebec. Yet, despite this black eye for Trudeau, much of the focus has been on Andrew Scheer’s campaign. Why did he come up short? What held him back? Why could this new opposition leader not do something unprecedented in Canadian history and unseat a one-term majority Prime Minister on his first outing?

Was it Mr. Scheer’s social conservatism? Was it the well-worn Liberal narrative in Ontario that Doug Ford’s “cuts” would be a template for a federal Conservative government? Was it climate change? Many theories abound among jaw-wagging pundits angling for clicks and among Liberals looking to introduce discord into the Conservative party. But why is there such a cottage industry of political know-it-alls offering up theories?

We lack useful data when it comes to why people vote the way they do in Canadian elections.

American context

In the United States, exit polls are conducted the day of the election as voters leave the polls. They are asked who they voted for and why they voted as they did. Their demographics, districts, and psychographics are jotted down and they are asked the kind of questions we are only speculating about in Canada today.

American pundits and commentators are able to appreciate why women in Wisconsin rejected one candidate, while college educated men in Colorado supported another. Depending on the depth of the survey, illuminating results can be derived that can have a real impact on representation and outreach.

So, why don’t we do exit polling in Canadian elections?

It mostly comes down to cost. Pollsters typically take 1000 person samples for their polls on the best of days. This sample is distributed across the country. A person’s reasons for voting Liberal may differ significantly in one part of the country and among one demographic than it may among others in another part of the country. These divisions raise the margin of error among an already small sample. Nik Nanos has an alternative approach where he queries a rolling sample of a few hundred people per day and then pools the result.

Pollsters are already preoccupied with making the best showing as confirmed by the actual electoral result. Exit polls, by contrast, do not have a comparative check on accuracy and therefore don’t award reputational kudos.

Yet, this missing data creates a huge blindspot and hurts our ability to understand the result. Currently, we add up the seats and speculate from there.

Better understanding leads to better representation

Furthermore, it is important to appreciate late-breaking issues that were determining factors in why electors cast their ballot. Vote-switching is also a phenomenon not well-quantified in Canada one that becomes more and more important as Canadians vote strategically in a fractured multi-party system that elects a candidate under first-past-the-post.

Of course, it is illegal to broadcast or disseminate an election survey during the blackout period defined by Canada’s elections regulator. Most importantly, this includes election day itself.

No person shall cause to be transmitted to the public, in an electoral district on polling day before the close of all of the polling stations in that electoral district, the results of an election survey that have not previously been transmitted to the public. 

Canada Elections Act

However, polling can be conducted with the results held until the polls close. Canadian elections and exit polling – it’s long overdue.

So, what halted Andrew Scheer’s victory in Ontario? In Quebec? For that matter, why did Singh lose his caucus in Quebec? Why did Trudeau lose his majority? Without exit polling, we are left to rely on speculation and hot air from pundits.

Let Ottawans use Uber if they wish

To conjure up the metaphor of the buggy-whip maker is to make a point about how the introduction of new technology to an industry has made old products obsolete. It has been used so often since the advent of the Internet and even more so with the ubiquity of today’s apps and smartphones, that it is now cliché.

But if I may, the story of the buggy-whip maker is perhaps no more apt than when discussing the introduction of Uber to the marketplace.

When was the last time you took a cab in Ottawa and thought, “well now, that was a pleasant experience”? From the late or forgotten pickups, to the way your driver looks at you sideways if you offer to pay with your credit card – as if it were the first time someone had ever tried something so preposterous – the Ottawa cab industry is due for a shakeup.

Ottawa residents may be surprised to discover that their city doesn’t have a competitive taxi marketplace. A monopoly exists in dispatch and most of the cab companies are owned by Coventry Connections. Were you offended by BlueLine’s service and opted for DJ’s instead? Sorry, they’re owned by the same parent company. Capital, West-way, and Airport taxi? Peel away your impression of competition, and instead you’ll find a cab cabal.

Of course, the City of Ottawa has an interest in protecting its revenue stream via its licensing system. The Uber model disrupts and easily supplants this antiquated and closed system. Yet, Mayor Jim Watson says the City of Ottawa will throw the book at Uber if it operates as an unlicensed taxi service in Ottawa.

Like all products and services that people want, Uber has been able to grow organically. As a result, the startup is now in over 45 countries and 200 cities worldwide. The “secret” to Uber’s success – and that of almost any technology company – has been to innovate in part of the marketplace that is poorly or inefficiently served. Just ask a travel agent – if you can find one nowadays – how the booking industry changed since grandma learned how to book her cruise with a “point and click.”

Today, Shopify is the darling of the Ottawa business community. It revolutionized e-commerce and helps small businesses reach new customers with easy-to-implement web storefronts.

Of course, companies who dismiss it all as a fad find themselves out of business quickly.

Imagine if traditional brick-and-mortar shops had turned away from adopting better ways to serve customers, to instead stop Shopify by regulating the company out of existence. “If only there were a law to shut down the Internet,” they might say.

For the rest of us who aren’t trying to alter reality, shouldn’t we be free to transact how we wish with companies that provide a superior service?

Uber is a boon for this town of government and professionals. Payment information is preloaded in the Uber app, so no need to pull out cash or credit. A receipt is automatically emailed for easy expense filing. For those concerned about transparency and accountability, receipts provide not only the cost of the trip, but a map from origin to destination.

Virtually everyone that tries Uber is both surprised about the positive difference it provides compared to traditional cabs, and also that such a service had not already been invented. Let the people of Ottawa be free to choose their ride. Indeed, Jim Watson can continue to trudge along in his BlueLine buggy, but for the sake of the rest of us, it’s time to retire the whip.

This article originally appeared in the October 9th, 2014 edition of the Ottawa Citizen, published by Postmedia Network.

New Government leader in the Senate to be an elected one?

Earlier this month, Mulroney appointee and Harper lieutenant Marjorie LeBreton announced her retirement as Government leader in the Senate. LeBreton, who is 73, will retire from the Senate in two years.

LeBreton has held the government’s line in the Senate through its problems this year; Senator Brazeau is up on sexual assault charges, while he and three other Senators are facing RCMP investigation over allowance expense irregularities.

A government official speaking about LeBreton’s retirement said, “A fully elected cabinet is an important thing right now”. This was taken by most of Ottawa to mean a deprioritization of the Senate as an institution in the executive branch of government.

However, it could also slyly mean that the Prime Minister will appoint an elected Senator to cabinet to be the government’s voice in the Upper Chamber.

Candidates for this position in cabinet include:

  • Scott Tannas
  • Betty Unger
  • Doug Black