How many memberships did Pierre Poilievre sell?

The second half of the Conservative Party leadership race is now underway. Midnight on June 4th represented the cut-off for new memberships sold for party members to be eligible to vote for the next leader of the Conservative Party of Canada.

What’s the Pierre Poilievre news? Have Jean Charest and Patrick Brown merged campaigns yet? How’s Leslyn Lewis released her platform yet? Who is Roman Baber and what does he believe? Will Scott Aitchison end up endorsing anyone?

A source insider the Conservative Party told the CBC that the party expects to process over 600,000 new or renewed memberships sold by the leadership campaigns of Pierre Poilievre, Jean Charest, Patrick Brown, Leslyn Lewis, Roman Baber, and Scott Aitchison. A few of those membership will have been sold generally via the Conservative Party website during this period.

At $15 per membership, this means the party expects to rake in over $9,000,000 in revenue from this leadership race. This is a welcome winfall after spending tens of millions establishing abandoned branding exercises of Andrew Scheer and Erin O’Toole.

Campaigns will boast (and inflate) their numbers for various reasons. Some will try to establish themselves as the front-runner of the race and the candidate-to-beat. Psychologically, people like voting for the winner, so it helps to project this sort of confidence early-on. This will be Pierre Poilievre’s strategy as he’s been running a bit of a scorched-earth campaign with Jean Charest. In a ranked ballot contest, winning down-ballot support is critically important. That is, unless you are looking to win over 50% on the first ballot, making everyone’s second choice a moot point.

Poilievre’s campaign has been focused on exciting new members who have never before been active within a political party. His support of the trucker rally and position against vaccine mandates has attracted new people who have felt like they’ve been outside of the political process, while overtures to the cryptocurrency Bitcoin enthusiasts have inspired younger support. Pierre Poilievre’s principle campaign proxy Jenni Byrne has claimed that the campaign has sold 311,958 memberships. Byrne, perhaps knowing that campaigns inflate their numbers also called for transparency from the party on the process.

The softer side of Pierre. The candidate and his family. (via Pierre Poilievre)

Jean Charest for his part will be looking to rally the anybody-but-Pierre vote. For the former Quebec Premier, that number may be large or small, but will exist given Pierre is the perceived front-runner. Charest will be banking on Poilievre to be running at under 45% on the first ballot and will hope to gather second choice support. Boasting strong second-place numbers will rally support for this purpose behind Charest. At this time, Charest’s campaign has not released their numbers.

Jean Charest cracks a smile during a recent leadership debate (via Jean Charest)

For his part, former PC Party of Ontario leader and current Brampton mayor Patrick Brown boasted early on June 3rd, a total of 150,000 memberships were sold by his campaign with a day-long push later in the day to nudge this total higher. Brown has shown himself to be a formidable organizer in the past, shocking the Christine Elliott campaign during the 2015 PCPO leadership race – a campaign whose success was seen to be inevitable at the time. Brown has been selling memberships to new Canadian communities and hopes to diversify the party base by adding new membership to its rolls. We shall see how many of those new memberships from Brown were added versus renewed.

Patrick Brown and his wife Genevieve Gualtieri vote in Ontario’s 2022 election (via Patrick Brown)

Leslyn Lewis is the only candidate in the 2022 Conservative Party leadership race who ran in the previous contest versus Erin O’Toole. Lewis stunned the O’Toole and McKay campaigns with a stronger-than-expected showing on the first ballot, showing exceptional strength in the prairies. She has also positioned herself as the standard-bearer of the small but disproportionately active contingent of social conservatives in the party’s base – all other candidates declared themselves to be pro-choice on the issue of abortion. Lewis’ position against vaccine mandates suggest that her down-ballot support will eventually go to Poilievre. Her campaign has not yet released their numbers.

Leslyn Lewis and Peter MacKay (via Leslyn Lewis)

Roman has yet to release his numerals. Roman Baber – the former PC MPP who was kicked out of Doug Ford’s governing caucus in Ontario for standing against lockdowns – will likely be a long-shot for leadership as he is not very well-known in the federal party or in the rest of Canada. Rising to national prominance on a single issue has its own shelf-life as well. However, Baber has since taken strong conservative-pleasing stances against communism and against leftwing authority, so he may surprise if he has a good ground game to sell memberships.

Roman Baber campaigns in Vancouver, British Columbia. (via Roman Baber)

Finally, Scott Aitchison, has been congenial-as-a-brand during this leadership race. Hope is an emotion that spurs people to act politically, though fear and anger are stronger. And potential for change is the glue that holds it all together. Will Aitchison’s strategy help him? If he’s running #2 or #3 in this race, down-ballot support has the potential to crown him victorious. However, running at the end of the pack, as many suspect he is, may show a missed opportunity to grab more attention by taking more contentious takes on hot-button issues and personalities.

Scott Aitchison showing that Conservatives can be nice. (via Scott Aitchison)

But yet for the front-runners, this post-cutoff period of the leadership race will likely see more congenial behaviour. Such a shift in tone from Poilievre may indicate less confidence on the first ballot. Candidates will also downplay their more woolly and outlandish appeals to members as they’re not able to chase any new sign-ups. The rest of this game will be about projecting a perceived position in candidate rank, and gathering that all-important down-ballot support from others; appealing to voting blocs banked with other candidates becomes all-too-important.

Conservative Party leadership map

I heard that you might be interested in a map of the last Conservative Party leadership race.

Erin O’Toole resigned this week as leader of the Conservative Party of Canada after losing a caucus vote invoked under the Reform Act. Thirty-five members of the Conservative Parliamentary caucus signed a letter to remove O’Toole as leader, sparking a subsequent vote that O’Toole lost 73-45.

Followers of the blog will remember that I launched a project during the 2021 Canadian federal election that mapped out seven previous federal elections riding-by-riding and poll-by-poll.

Now that a leadership race for the Conservative Party of Canada is about to get underway, I thought it would be a good time to review the results of the 2020 Conservative Party leadership race and map them by riding and throughout each round of voting.

National map showing the results of the 2020 Conservative Party of Canada leadership race
The Conservative Party Leadership map (2020)

Erin O’Toole’s faced three competitors in that leadership race, Peter MacKay, Leslyn Lewis, and Derek Sloan.

Derek Sloan was removed from caucus and was barred from running as a Conservative in the election that would follow.

Leslyn Lewis and Peter MacKay may again be contenders in the upcoming leadership race. MacKay published an op-ed in the Toronto Sun outlining the need for unity in the party, while Leslyn Lewis is said to be considering a run.

From this map, we can see that Lewis was particulary popular in the Praisies and in northern British Columbia, while Peter MacKay racked up votes in Eastern Canada and parts of Quebec. Erin O’Toole, however, won the race by delivering a strong ground game in la belle province.

Map of Erin O'Toole's campaign strength in Quebec
Erin O’Toole’s campaign strength in Quebec

The relative strength of each candidate is graphed for each riding through each round of voting.

These maps should be useful to campaign managers to candidates in the upcoming race and should also be interesting to observers of partisan politics, no matter their party.

I’d like to map out previous leadership races for each political party. If you’re holding on to this data and would like to see it mapped out, please get in touch!

Cabinet shuffle pre-shuffle information

There’s been a lot of speculation in Ottawa this week about the imminent cabinet shuffle as a number of ministers have announced their retirement from federal politics. Here’s what we know.

Shuffle date:
We’re hearing that the shuffle is now scheduled for tomorrow (Monday)

Who is out:
Confirmed retirements: Toews (Public Safety), Ablonczy (DFATD, Consular affairs), Menzies (Associate minister of finance), Ashfield (Fisheries, ACOA)

Likely retirements: Kent (Environment), Ritz (Agriculture), O’Connor (Whip)

With O’Connor retiring, we’ve independently confirmed that Pierre Poilievre is getting the promotion and will sit as the other National Capital Region minister in cabinet with John Baird.

I’ve also heard that MacKay will be shuffled in a one-for-one swap where his legal skills will be of use (likely Justice). This was a shuffle certainty a while ago but this might have changed since.

With Ashfield out, Rob Moore is his likely (but unconfirmed) replacement.

Nobody expects Jim Flaherty to be shuffled out of Finance as his intention is to balance the budget by the next election.

We’re told the Prime Minister had fireside chats with members of his cabinet and from caucus to discuss their future plans. Older ministers who are retiring have been asked to step aside for new blood. Older ministers who have not indicated an intention to retire may have been asked to do the same (Kent). The only exception to this might be Flaherty and Oliver (both are in critically important political files at key junction points — Flaherty and budget balance and Oliver on the KXL decision).

One of my sources on the cabinet shuffle told me to expect a lot of new faces in cabinet.

Shelly Glover has been spotted in Ottawa today. She is a Manitoba MP who many observers speculate will be occupying a chair at Prime Minister Harper’s cabinet table.

I will update this post as I learn more.