For your information…

I received this from a friend yesterday. It was taken on a mobile phone in Copenhagen where world leaders are meeting today in, as one newspaper amazingly put it, “the most important international meeting since World War II”. “Brad Pitt is saving planet Earth in Copenhagen” is printed on the side of a 20 ft long reflective metallic trailer parked in the streets of Copenhagen.

Here is another image of this monstrosity from (of all places) the America.gov Flickr photostream:

The caption?
“Brad Pitt is Saving Planet Earth in Copenhagen”… a fun experimental project that will feature 12 non-Brads dressing up like the megastar to promote climate change action.

Yes, this comes from a US government social media account.

On the other side of the trailer is a web address which reads “bradpitt.dk”. When I checked the website, I found this awesome image:

In other decidedly non-warming news, Copenhagen was hit with a blizzard last night dumping 4 inches of snow on the Danish capital.


Copenhagen, December 6th 2009


Copenhagen, December 17th 2009

Drastic climate change in our lifetime.

Do I have to tell you about the ice caps of Mount Kilimanjaro?

Liberal reaction full of holes

Too illustrative, too offensive? The Liberal comms strategy on this IS full of holes I’m sorry to say.

Yesterday, I went on Evan Soloman’s Power & Politics show to talk Photoshop faux-pas and the illustration that was put on the Liberal Party website showing the PM in a Liberal partisan “assassination fantasy”. I mentioned that ad hominem always fails in communications; personal attacks such as the Liberal photoshop failed and the Conservative poopin’ puffin failed too.

Soloman mentioned another illustration (which was not available at airtime) of “bullet holes” around Stephane Dion’s head that appeared on the Conservative Party website.

Here is the is the illustration in question, held up by Kinsella on P&P yesterday and today on CTV’s Canada AM:

One of the tools in a web designer’s toolbox is the stock photo. For a buck or two, a designer can grab a professional illustration or photo to accent a base illustration or photo. In this case, a Conservative web designer grabbed a stock photo of
“holes” from a website called iStockphoto (a website I highly recommend, btw).

Here is the image from iStockphoto:

and the name of the file on the iStockphoto website? Not “Bullet Holes” but “Paper Holes“:

Holes in Dion’s plan, holes in Dion’s platform?

Why do the Liberals only see death?

Let’s consider the process of the Liberal apology:
1) An apology from “The Web Team” at Liberal.ca if the assassination photoshop may have offended some people.
2) An apology from Ralph Goodale suggesting that social media does not allow for editorial control. This is so absolutely wrong and misleading. The Liberal.ca photoshop contest had a screening process (ie. “editorial control”)
3) An accusation from Warren Kinsella that the other guys are just as bad so let’s all just forget the Liberal transgression.

When the poopin puffin was released, the Prime Minister apologized to Stephane Dion. When will Michael Ignatieff apologize to Stephen Harper for a mock assassination photo that appeared on the Liberal leader’s website?

Jumping into today’s climate hoax

Many of you have now heard of the well-organized hoax against Environment Minister Jim Prentice this morning that involved a fake Jim Prentice Twitter account, a fake Wall Street Journal Article, a fake follow-up press release and now an “accusation” by the Prime Minister’s Spokesman Dimitri Soudas as reported by the “accused”, Equiterre:

Equiterre’s reaction on allegations from the Associate Director- Press Secretary of Prime minister Stephen Harper, Dimitri Soudas

Copenhagen, December 14, 2009- Equiterre reacted in the following terms regarding allegations made today by the Associate Director- Press Secretary of Prime minister Stephen Harper, Mr. Dimitri Soudas. Mr. Soudas accused Steven Guilbeault, cofounder and Deputy Director of Equiterre, to be the source of the spoof on Environment Canada that promotes an important change in the federal government’s climate change policy, The information can be found at the imitation website: www.enviro-canada.ca/index.php.

“Mr. Guilbeault clearly indicated that he is not the source of this spoof. Neither is Equiterre. It is shameful that Office of the Prime Minister is making such accusations without any proof. Mr. Guilbeault and Equiterre are asking Dimitri Soudas to retract his accusations and to present his excuses.

We also deeply regret that Canada’s position on cilmate change is nowhere near the one presented on Environment Canada’s fake website.

Equiterre suggests that the Associate Director, Communication/Press Secretary, Dimitri Soudas, from the Prime Minister office, should stop throwing baseless accusations. A better way to use his time would probably be to advise the Canadian government to change its deeply flawed position on climate.”

– 30 –

Source :
Marie-Eve Roy
Équiterre
À Copenhague
+ 45 41 63 37 95

Éveline Trudel-Fugère
Équiterre
À Montréal
514-605-2000

Where did the “accusation” come from? Soudas had send this email out to the media regarding the Prentice/WSJ spoof:

Dear media,

You may have received a release entitled:

“CANADA ANNOUNCES REVISED FIGURES FOR EMISSIONS REDUCTIONS, RELIEF FUNDS”

This is not a government of Canada press release.

We’re told it may have been issued by mr. Guilbault from equiterre.

If that’s the case, time would be better used by supporting Canada’s efforts to reach an agreement instead of sending out hoax press releases.

More time should be dedicated to playing a constructive role instead of childish pranks.

What made Soudas suspect Guilbault? Apparently, Guilbault forwarded the spoof press release to people and press attending the Copenhagen climate change summit.

UPDATE: A group calling themselves the “Yes Men” have claimed responsibility for the elaborate hoax.